ABOUT ME

You Might Be Surprised…

I grew up convinced I would be an engineer. I excelled in math and science, eventually graduating with a degree in Engineering and Physics and a minor in Mathematics. But after four years in the field, I realized that while I had the skill, I didn’t have the heart for it.

That’s when I bought a camera. The engineer in me loved tech and I wanted to capture my adventures.

I approached a new app called Instagram with an engineer’s mindset – analyzing content to understand the mechanics of engagement which increased views. That data-driven approach allowed me to pivot from a hobbyist to a professional, creating content for global automotive giants like BMW and Michelin. seeing my work shared by brands I had admired since childhood sparked a new career.

Now I am focusing on my own brand and sharing my adventures in automotive, the outdoors, sim racing, plus all my other interests.

Come along on the adventure.